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Search
Engines and Marketing Your Site
There
are numerous way to drive traffic to your site - we've laid out the
most useful information for you below.
ClientReady
staff is available to help you build a search engine marketing plan,
explain everything to you in PLAIN ENGLISH, and to actually do the submissions
for you if you like (fees are involved for these additional services).
| Major
Methods of Driving Traffic |
Conventional
Search Engines
(AllTheWeb, AltaVista, AOL, Ask Jeeves, Google, HotBot, Inktomi,
LookSmart, Lycos, MSN, Netscape, Open Directory, Teoma, Yahoo, etc.)
* Highly recommended |
Search
engines are very important means of driving traffic to your
web site. You have to register your URL with a specific search engine
in order for your site to be found in someone's search results. |
| Pay
Per Click Search Engines
* Highly recommended |
Pay
per click search engines enable you to only pay for the volume of
traffic that visits your site. Typically, you pay for every time
someone clicks a link that sends them to your site in its results. |
| Link
Swapping
* Highly recommended |
The
more links that you have back to your site the greater the chance
a search engine will have in finding your web site. This can be
accomplished by having other people add links to your website from
their site. |
| Email
Marketing |
Gathering
user names and email addresses from your site and emailing a newsletter
to those people is a great way to market your offerings. HOWEVER,
you MUST use a 3rd party newsletter service for this type of marketing
- please
review this info thoroughly if you're interested in Email Marketing. |
| Fax
Blasting |
There
are many businesses that offer the service of sending your message
to a mass fax list. We are not sure how affective this method of
marketing is, however it is another option that you might want to
consider. |
Conventional
Search Engines
Costs
to Submit Your Site
| Engine |
Cost |
Description |
AllTheWeb.com
(FAST Search)
http://www.alltheweb.com |
Free |
|
AltaVista
http://www.altavista.com |
Free
and Express Inclusion $39/6 months |
|
AOL
Search
http://search.aol.com |
Free |
Recommended,
because they supply results to many engines |
Ask
Jeeves
http://www.askjeeves.com |
First
URL $30, every URL thereafter $18 ea. |
|
Google
http://www.google.com |
Free
and Paid Submissions |
Highly
recommended - Google is a VERY important engine to get listed
on because they supply results to many other major search engines |
HotBot
http://www.hotbot.com |
Free |
|
Inktomi
http://www.inktomi.com |
Per
URL basis. First URL $39/yr., each URL thereafter $25/yr. |
Recommended,
because they supply results to many engines |
LookSmart
http://www.looksmart.com |
$49
Set-up Fee |
Pay
per click fees apply |
Lycos
http://www.lycos.com |
Free |
Free
submission of one page of your web site |
MSN
Search
http://search.msn.com |
$49
Set-up Fee |
Pay
per click fees apply |
Netscape
Search
http://search.netscape.com |
Free |
Recommended,
because they supply results to many engines |
Open
Directory
http://dmoz.org |
Free |
Recommended,
because they supply results to many engines |
Overture
http://www.overture.com |
Pay
Per Click |
Recommended,
guaranteed traffic for those with even minimal monthly ad budgets |
Teoma
http://www.teoma.com |
First
URL $30, every URL thereafter $18 ea. |
|
Yahoo
http://www.yahoo.com |
Free
for non-biz sites, or Express 7 day service for business subs, $299/yr.,
recurring |
Highly
recommended - Yahoo is a very important engine to get listed on |
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