Search
Engines and Marketing Your Site
There
are numerous way to drive traffic to your site - we've laid out the
most useful information for you below.
ClientReady
staff is available to help you build a search engine marketing plan,
explain everything to you in PLAIN ENGLISH, and to actually do the submissions
for you if you like (fees are involved for these additional services).
Major
Methods of Driving Traffic |
Conventional
Search Engines
(AllTheWeb, AltaVista, AOL, Ask Jeeves, Google, HotBot, Inktomi,
LookSmart, Lycos, MSN, Netscape, Open Directory, Teoma, Yahoo, etc.)
* Highly recommended |
Search
engines are very important means of driving traffic to your
web site. You have to register your URL with a specific search engine
in order for your site to be found in someone's search results. |
Pay
Per Click Search Engines
* Highly recommended |
Pay
per click search engines enable you to only pay for the volume of
traffic that visits your site. Typically, you pay for every time
someone clicks a link that sends them to your site in its results. |
Link
Swapping
* Highly recommended |
The
more links that you have back to your site the greater the chance
a search engine will have in finding your web site. This can be
accomplished by having other people add links to your website from
their site. |
Email
Marketing |
Gathering
user names and email addresses from your site and emailing a newsletter
to those people is a great way to market your offerings. HOWEVER,
you MUST use a 3rd party newsletter service for this type of marketing
- please
review this info thoroughly if you're interested in Email Marketing. |
Fax
Blasting |
There
are many businesses that offer the service of sending your message
to a mass fax list. We are not sure how affective this method of
marketing is, however it is another option that you might want to
consider. |
Conventional
Search Engines
Costs
to Submit Your Site
Engine |
Cost |
Description |
AllTheWeb.com
(FAST Search) http://www.alltheweb.com |
Free |
|
AltaVista
http://www.altavista.com |
Free
and Express Inclusion $39/6 months |
|
AOL
Search http://search.aol.com |
Free |
Recommended,
because they supply results to many engines |
Ask
Jeeves http://www.askjeeves.com |
First
URL $30, every URL thereafter $18 ea. |
|
Google
http://www.google.com |
Free
and Paid Submissions |
Highly
recommended - Google is a VERY important engine to get listed
on because they supply results to many other major search engines |
HotBot
http://www.hotbot.com |
Free |
|
Inktomi
http://www.inktomi.com |
Per
URL basis. First URL $39/yr., each URL thereafter $25/yr. |
Recommended,
because they supply results to many engines |
LookSmart
http://www.looksmart.com |
$49
Set-up Fee |
Pay
per click fees apply |
Lycos
http://www.lycos.com |
Free |
Free
submission of one page of your web site |
MSN
Search http://search.msn.com |
$49
Set-up Fee |
Pay
per click fees apply |
Netscape
Search http://search.netscape.com |
Free |
Recommended,
because they supply results to many engines |
Open
Directory http://dmoz.org |
Free |
Recommended,
because they supply results to many engines |
Overture
http://www.overture.com |
Pay
Per Click |
Recommended,
guaranteed traffic for those with even minimal monthly ad budgets |
Teoma
http://www.teoma.com |
First
URL $30, every URL thereafter $18 ea. |
|
Yahoo
http://www.yahoo.com |
Free
for non-biz sites, or Express 7 day service for business subs, $299/yr.,
recurring |
Highly
recommended - Yahoo is a very important engine to get listed on |
|